When I started blogging, choosing a theme felt like such an overwhelming task.

And it still is…

I’m sure many newbie bloggers can relate. You could spend hours and hours searching for a great theme that will look absolutely professional, make search engines trust you and help you land potential clients.

So how do you choose a good WordPress theme? And better still, what are the best themes for different types of blogs/websites.

Let’s take a quick look at a few factors to consider when choosing your WordPress theme.

One Thing That You Should Do Before Picking a WordPress Theme

Here’s a great tip that another blogging buddy gave me.

When you are searching for something, such as a WordPress theme, make a list of the things that you are looking for in the theme.

These may include a specific design or style, a single feature, or anything else. For example, do you want your theme to be super minimal, to have a material design theme or to be as fast as possible for SEO?

After you make the list, start searching for a bunch of themes that fit your criteria.

Once you are done with that, start filtering out the better and more awesome themes and just like that, you have the perfect theme.

You’ll definitely need some theme choosing guidelines to follow before you even begin this daunting process. So take a look at 5 of the most important factors to consider before picking a WordPress theme.

RELATED: 5 Of The Best Feminine WordPress Themes.

#1 Design and Minimalism

A good theme is organized properly and doesn’t distract your readers from what is really important, your content.

Many WordPress themes come with extreme flexibility, over-the-top customization options, and a sleek array of plugins that will help you tush up your site.

But can it stay simple?

Can it speak to your viewers without overly distracting them?

If your answer to these questions is no, then your theme choice is probably a bad one.

If your WordPress theme looks absolutely stunning but gives your visitors excruciatingly painful user experiences, then run away from it like the plague!

One of the most beautifully designed themes I know is Ultra by Themify which is one of my all-time favorite themes. Not only is it extremely simple and minimalistic, but it’s also 100% customizable and it comes with 25 demos and 24/7 support.

And it’s really cheap too! You can check it out here!

Also, responsiveness isn’t an option anymore. In fact, it’s a must!!! Most people browse the web on their phones (myself inclusive). So if your website isn’t built for me, then I’m leaving!

#2 Type of Blog and Its Features

A video or podcast blog will definitely be more audio-visual based than a book blog.

That’s why when choosing a WordPress theme, you should choose one that fits perfectly with your blog niche.

Here are a few pointers for different types of blog niches:

  • A fashion and/or travel blog would need a theme that specializes in photo presentation and optimization (ex, uncode).
  • A blog that features a lot of written articles would have to focus on typographic elements i.e. text (ex, Divi).
  • A business blog would have to use a theme with a sleek, professional look (ex, Ultra)
  • A blog that is going to use ads would use a theme that has in-built space, capacity and compatibility for them (ex, Divi).

These are just a few tips for choosing an awesome theme that fits perfectly with your niche.

RELATED: How to Start a Blog That Makes Money From Day 1.

#3 Speed and Search Engine Optimisation

If your site takes 60 seconds to load, I’m not sticking around.

Why should I wait to read your post about ten awesome keto recipes when I’m sure that there’s a post talking about a hundred, and I can get there in much less time.

That’s why taking speed into deep consideration is a must.

There are a gazillion awesome looking themes out there in the market. Unfortunately, the slowest themes are usually the best looking.

I’ve fallen victim to this danger many, many times. I chose a WordPress theme that looked mouth-wateringly good but took ages to load.

Search engine optimization is also a necessary factor to consider. A good looking and speedy looking theme can still have poor HTML code.

So you need to look out for themes that have no trouble with search engines.

My favorite speedy and properly SEO’d theme is none other than Divi by Elegant Themes.

It’s definitely the best theme that I’ve ever had on a blog or any other kind of website. I use it for 90% of my web design projects because of how quick it loads and how easy it is to use it.


#4 Page Builders

Unless your well versed in the sacred art of HTML and CSS, building your WordPress theme won’t exactly be a walk in the park.

To build stunning homepages, blog pages, and sales pages, you’ll need a state of the art page builder.

Lucky for you and for me, a lot of themes come with that.

Some themes like Salient and Jevelin come with the WPBakery Page Builder plugin straight out of the box.

But the best page builder that I’ve ever used still goes to the Divi Page Builder. The Divi Page builder is simply phenomenal. It is definitely the most intuitive builder that I’ve used.

And even if you’re not ready to learn how to use the builder, with over 800 pre-made layouts, that doesn’t seem to be a problem.


I only talk so much about Divi this much because it’s simply awesome!

#5 Support and Customer Service

Just imagine spending money on a supposedly awesome WordPress theme and eventually running into a problem. That’s not fun in any way.

When stuff like that happens, who do you run too?

Do you spend countless hours trying to figure out how to fix your theme yourself?

Or should you talk to the people who build the theme?

I would definitely pick the latter. That’s exactly why customer service is an extremely important aspect of choosing a good theme.

You’ll need a theme that has superb customer service so you can talk to the developers about your problems whenever, and wherever you have them.

So choose a theme with amazing customer service, like Ultra or Divi.

There Ya Go!

I really hope you enjoyed this guide about choosing a WordPress theme. With these guidelines, there’s no way that you can go wrong!

Now over to you, what theme did you pick, and which one do you use on your blog at the moment?

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